README - Chapter 5

*** Data files of Chapter 5:
Out of sight, out of mind? Investigating how concealing patterns mitigate consumer negative perceptions of reusable packaging with signs of use.

*** Introductory information
Chapter 5 investigates how signs of use influence consumer evaluations of reusable packaging and explores whether concealing patterns can mitigate these negative perceptions. 

*** Methodological information
Chapter 5 contains three studies, integrating quantitative experiments and qualitative questions. All studies employed surveys created in Qualtrics and distributed via Prolific.

 *** Description of the data in the dataset
This dataset includes: 
• Four Qualtrics surveys
• Three cleaned SPSS datasets used for quantitative analysis 
• One Excel file for qualitative analysis
Note: study 1 contains two SPSS datasets (study1a.sav and study1b.sav), study 2 has one SPSS dataset (study2.sav), and study 3 includes a word dataset for qualitative analysis (study3.docx).